Crushed Tonic — Cross-Platform Brand & Marketing Design
Crushed Tonic — Cross-Platform Brand & Marketing Design
I led the creative execution for Crushed Tonic across social media, web, Amazon, sales, and print touchpoints. The goal was to create a flexible visual system that maintained brand consistency while adapting to multiple platforms and use cases.
I led the creative execution for Crushed Tonic across social media, web, Amazon, sales, and print touchpoints. The goal was to create a flexible visual system that maintained brand consistency while adapting to multiple platforms and use cases.
Project Overview
Project Overview
For this project, I led the full creative development for Crushed Tonic, a health supplement brand. The scope included social media assets, web infographics, Amazon storefront graphics, multi-platform promotional materials, a sales deck, landing page, and brochure for product packaging. The goal was to create cohesive, visually compelling content that reflected the brand’s energetic and wellness-focused identity while maintaining consistent messaging across all touchpoints. I retained full ownership of the work and established clear usage terms with the client.
Brand Audit
Research
I began by analyzing the beauty and supplement industries, noting that many brands either leaned too lifestyle-driven (lacking clarity) or overly scientific (losing warmth). This insight informed a design direction that balanced education with approachability.
Moodboards and early assets explored editorial references, modular grids, and restrained color usage to support clarity and flexibility across formats.
Design Approach
Research
Rather than designing one-off assets, I approached the project as a system. I focused on building reusable layouts and templates that could scale across social, paid media, Amazon, web, and print.
Key principles included:
modular design for easy resizing
strong hierarchy for product education
consistency across platforms without visual repetition
Social Media Assets
Design Execution
I designed social posts, carousels, and infographics using modular layouts that could easily adapt into ads and other formats. Educational clarity and brand consistency were prioritized across all assets as well as a community feel bolstered by good-hearted social media marketing trends. I also prioritized the brand narrative over a series of social media posts to give depth to the brand and emphasize its desire to integrate into customers’ daily lives.
Brochure
Printed Marketing Material
The brochure needed to function both as a physical touchpoint and as the foundation for digital extensions. I studied editorial layouts and wellness print materials to inform pacing and hierarchy.
I designed a multi-page brochure that balanced storytelling and product education. The layout system later informed paid ads and social graphics, ensuring visual continuity.
Post Card
Printed Marketing Material
The postcard was designed as a concise, high-impact extension of the brochure’s visual language.
I created a clean, brand-forward design optimized for quick engagement and physical distribution.
Product Listing Infographics
Web-Facing Graphics
Amazon and e-commerce platforms require immediate clarity. I focused on hierarchy, legibility, and quick comprehension.
I designed infographics and product visuals optimized for multiple dimensions and platform constraints.
Brand Audit
Research
I began by analyzing the beauty and supplement industries, noting that many brands either leaned too lifestyle-driven (lacking clarity) or overly scientific (losing warmth). This insight informed a design direction that balanced education with approachability.
Moodboards and early assets explored editorial references, modular grids, and restrained color usage to support clarity and flexibility across formats.
Design Approach
Research
Rather than designing one-off assets, I approached the project as a system. I focused on building reusable layouts and templates that could scale across social, paid media, Amazon, web, and print.
Key principles included:
modular design for easy resizing
strong hierarchy for product education
consistency across platforms without visual repetition
Social Media Assets
Design Execution
I designed social posts, carousels, and infographics using modular layouts that could easily adapt into ads and other formats. Educational clarity and brand consistency were prioritized across all assets as well as a community feel bolstered by good-hearted social media marketing trends. I also prioritized the brand narrative over a series of social media posts to give depth to the brand and emphasize its desire to integrate into customers’ daily lives.
Brochure
Printed Marketing Material
The brochure needed to function both as a physical touchpoint and as the foundation for digital extensions. I studied editorial layouts and wellness print materials to inform pacing and hierarchy.
I designed a multi-page brochure that balanced storytelling and product education. The layout system later informed paid ads and social graphics, ensuring visual continuity.
Post Card
Printed Marketing Material
The postcard was designed as a concise, high-impact extension of the brochure’s visual language.
I created a clean, brand-forward design optimized for quick engagement and physical distribution.
Product Listing Infographics
Web-Facing Graphics
Amazon and e-commerce platforms require immediate clarity. I focused on hierarchy, legibility, and quick comprehension.
I designed infographics and product visuals optimized for multiple dimensions and platform constraints.
Amazon Storefront
Web-Facing Graphics
I reviewed Amazon storefront best practices and UX patterns to ensure consistency and performance.
I created storefront hero banners and modular graphics aligned with the broader brand system.
Website
Web-Facing Graphics
The website needed to bridge marketing and commerce while maintaining clarity and ease of navigation.
I designed desktop and mobile layouts focused on hierarchy, conversion, and brand consistency.
Amazon Storefront
Web-Facing Graphics
I reviewed Amazon storefront best practices and UX patterns to ensure consistency and performance.
I created storefront hero banners and modular graphics aligned with the broader brand system.
Website
Web-Facing Graphics
The website needed to bridge marketing and commerce while maintaining clarity and ease of navigation.
I designed desktop and mobile layouts focused on hierarchy, conversion, and brand consistency.
Reflections
& Impact
Final
Final
This project reinforced the value of system-based design over one-off execution. Designing with scalability in mind allowed assets to work harder across channels while maintaining visual integrity.
The project resulted in a cohesive, scalable design system that improved consistency across brand touchpoints and supported clearer product storytelling. The brand gained a visual foundation that could evolve alongside future campaigns and product launches.
Multimedia Graphic Designer
Daisy Bell
Framer 2024
Multimedia Graphic Designer
Crushed Tonic — Cross-Platform Brand & Marketing Design
I led the creative execution across social media, web, Amazon, sales, and print and created a flexible visual system across platforms.
Design Process
Introduction
Research & Inspiration
Conducted interviews with community members
Explored visuals through Pinterest
Observed how “time” appears in everyday life—both emotional and visual
Typography & Layout
Chose Garamond for its balance of screen and print readability
Carefully integrated the organization’s rustic serif logo into layouts
Structured content like a textbook, using contrast, layout, and typographic hierarchy to guide the reader
Brand Audit
Research
User Group
Market Research
I began by analyzing the beauty and supplement industries, noting that many brands either leaned too lifestyle-driven (lacking clarity) or overly scientific (losing warmth). This insight informed a design direction that balanced education with approachability.
Moodboards and early assets explored editorial references, modular grids, and restrained color usage to support clarity and flexibility across formats.
Brochure
Printed Marketing Material
The brochure needed to function both as a physical touchpoint and as the foundation for digital extensions. I studied editorial layouts and wellness print materials to inform pacing and hierarchy.
I designed a multi-page brochure that balanced storytelling and product education. The layout system later informed paid ads and social graphics, ensuring visual continuity.
Design Approach
Research
Brand Identity & Motifs
Rather than designing one-off assets, I approached the project as a system. I focused on building reusable layouts and templates that could scale across social, paid media, Amazon, web, and print.
Key principles included:
modular design for easy resizing
strong hierarchy for product education
consistency across platforms without visual repetition
Post Card
Printed Marketing Material
The postcard was designed as a concise, high-impact extension of the brochure’s visual language.
I created a clean, brand-forward design optimized for quick engagement and physical distribution.
Product Listing Infographics
Web-Facing Graphics
Amazon and e-commerce platforms require immediate clarity. I focused on hierarchy, legibility, and quick comprehension.
I designed infographics and product visuals optimized for multiple dimensions and platform constraints.
Amazon Storefront
Web-Facing Graphics
I reviewed Amazon storefront best practices and UX patterns to ensure consistency and performance.
I created storefront hero banners and modular graphics aligned with the broader brand system.
Website
Web-Facing Graphics
The website needed to bridge marketing and commerce while maintaining clarity and ease of navigation.
I designed desktop and mobile layouts focused on hierarchy, conversion, and brand consistency.
Social Media Assets
Design Execution
I designed social posts, carousels, and infographics using modular layouts that could easily adapt into ads and other formats. Educational clarity and brand consistency were prioritized across all assets as well as a community feel bolstered by good-hearted social media marketing trends. I also prioritized the brand narrative over a series of social media posts to give depth to the brand and emphasize its desire to integrate into customers’ daily lives.
Sales Deck
Design Execution
The presentation deck was designed to communicate brand direction and product value clearly and cohesively.
I created clean, visually aligned slides that reflected the broader design system.
Reflections & Impact
Final
This project reinforced the value of system-based design over one-off execution. Designing with scalability in mind allowed assets to work harder across channels while maintaining visual integrity.
The project resulted in a cohesive, scalable design system that improved consistency across brand touchpoints and supported clearer product storytelling. The brand gained a visual foundation that could evolve alongside future campaigns and product launches.
Final Product
Post-Production
Project Overview
For this project, I led the full creative development for Crushed Tonic, a health supplement brand. The scope included social media assets, web infographics, Amazon storefront graphics, multi-platform promotional materials, a sales deck, landing page, and brochure for product packaging. The goal was to create cohesive, visually compelling content that reflected the brand’s energetic and wellness-focused identity while maintaining consistent messaging across all touchpoints. I retained full ownership of the work and established clear usage terms with the client.